![]() However, Ahrefs' backlink metrics only measure the overall quality and number of incoming links The effects of factors such as anchor text or text content around the link have not been investigated. Ahrefs' research concluded that the domain authority does make a big difference in being placed at the featured snippets. When we look at the following rates, we can say that we should target the first 5 positions for featured snippets. However, conducted researches conclude that we should definitely be listed on the first page. We know that we don't have to perform in the first position to be featured in the Featured snippet. In Ahrefs' survey it has been seen that 12.29% of all queries returned with featured snippets. The ratio of list and table snippets have risen since the second half of 2016: The appearance of these snippets in the search results is as follows: Paragraph: ![]() There are 3 different types of Featured snippets: Paragraph, list and table snippets. Semrush: 1.6 featured snippets and 80M keywords were examined in the scope of the research. Getstat: It has been conducted by the analysis of URLs on 93K Featured Snippets and 346K unique URLs within the search result pages of 1M queries.Īhrefs: URL’s in the 14M featured snippets obtained upon examination of the 112M query was utilized in the research. ![]() You can find the results we have collected from the studies conducted since 2016 on Featured Snippets.įirst of all, let’s provide information about the scope of the studies we have used in our research. So, is there anything we can do for a website to be listed in the zero position, which is the only thing better than being listed the first position? At this point, we need to evaluate the results and the clues given by the large sample cluster studies conducted for the zero position.Īt this point, it is possible to say “Knowledge is power!” in a very cliche way. In fact, all the SEO work needs to be done by taking the wishes of the users into consideration. What we know for sure is that, at this point, Google is rewarding pages with good content. It is difficult to identify the methodology used by Google in determining the content to be presented to users in the zero position. You have surely seen this kind of result before. Just below, we can see an example of a featured snippets that emerged as a result of the query “how to watch Game of Thrones” in Turkish. The fact that listing in the zero position is a pathway to much higher SEO visibility, increased traffic and click through rate has been revealed in many studies. The position where Featured snippet is listed is called position zero. However, when certain queries are made, there is a summary of the response from the page, the link to the page, the title, and the URL appear to users within the featured snippets block. What is Featured Snippets?įeatured Snippets, or snippet that appears above search results, is a list of pages that can fully respond to the query of users searching on Google, in a separate block above the first row in the search results. While listing in search results with a rich snippet is quite easy if done correctly, when it comes to Featured Snippets, things become a bit more complicated. If you also want to achieve a similar result by applying a few optimizations to your pages, we can take you to our page of Schema Optimization Guide. Rich Snippets, as you can see in the Amazon example below, enrich the SERP appearance by the content we have listed, with the extra information they contain and thus increase clickability. At this point, we would like to remind that the snippet also means “Snipped piece with a scissor” or “ small piece ”. ![]() What we like to say SERP view among ourselves - is called “Google Snippet. What does Snippet mean? For starters, every single search result on the search result listing page gives a summary of what the page is talking about. ![]() We can also include standard snippets among these. One of them is rich snippets and the other is featured snippets, which is what we are planning to focus on in our article. Did Google's snippet types start to get confusing when various terms like rich snippets, rich cards, schema markings, JSON-LD, and featured snippets started to float around? It should not, because there are only two different types of Google Snippets that we must always keep in mind. ![]()
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